New Age of Social Data

The Tweet activity dashboard is a tool you can use to learn more about your Tweets and how they resonate with your audience. For instance:

• See how people engage with your Tweets in real time
• Compare your Tweet activity, and see how it trends over time
• Click on any Tweet to get a detailed view of the number of Retweets, replies, favorites, follows or clicks it receives
• Download your Tweet metrics 

1) Get monthly reports.
Your Account home provides a handy overview of your Twitter statistics, with monthly averages for engagement rates, replies, and more. So the next time your boss is asking for a wrap-up, you’re just a click away.

2) Uncover your influencers.
It’s not just about statistics -- your Account home has even more in store! It’ll let you know who your top follower is every month, in terms of reach. You can also see whose Tweet mentioning your handle drove the most engagements. This is a great place to start when you’re looking to kick-off a co-marketing venture or find a business partner.

3) Get to know your followers.
Aside from the fact that they all made the (great) decision to follow you, do your followers have anything else in common? The followers dashboard is loaded with audience insights that can help you answer that question, and many more. You can track your follower growth over time, see their tops interests, and uncover their demographics. You can also benchmark your numbers against the total Twitter user base, and find out what makes your community stand out.

4) Check analytics on your mobile phone.
Out and about, but with Tweets on your mind? You can hit the graph icon to check in on a Tweet’s engagements.

5) Promote individual Tweets in 1-2-3.
Now that we’ve gotten you into the good habit of checking in with analytics.twitter.com every day, you’ll be ready when one of your Tweets starts to get noticed. If you see that something is resonating with your audience and racking up the faves and Retweets, it could be ready for a wider audience. With quick promote, you can click on the Tweet in your timeline or your Tweet activity dashboard, and promote it with just two clicks.