The following steps will help get Global NGO up and
running:
Step 1: Test the waters.
Many new activists are ready to commit their lives to “the
cause.” Some are even willing to die for it. Most of these enthusiastic newbies
are nowhere to be found a few months later.
There’s no need to turn down the volume of your enthusiasm,
but before starting your own NGO, consider joining one that does similar work
for a while.
Step 2: Start on the
right foot.
“The leader’s main job is
to make themselves obsolete.” –Lao Tsu
Becoming obsolete should be the fundamental goal of all
NGOs. You must constantly strive to work yourself out of a job.
Becoming obsolete works on two levels.
In terms of your personal involvement, you should build the
NGO to the point where it can function independently of your leadership. The
long term goal of your NGO should be to solve a problem and thereby become unnecessary.
Put Lao Tsu’s advice into practice and you’ll be able to
help more people in more profound ways, and enjoy every minute of the
experience. If you try to maintain control, dependencies will develop, and once
dependencies start they are hard to stop.
Dependency can leave NGO volunteers feeling trapped and
sometimes even leave negative impacts on the people you are trying so hard to
help.
Step 3: Clarify your
goals.
Set clear and achievable goals for yourself and the NGO.
“Ending world hunger” is a great goal and looks good on your
NGO’s t-shirt, but it’s not a problem you can seriously hope to solve.
Finding a niche is good place to start. Positive change
usually comes from picking something small, doing it well and following
through.
Step 4: Make an action
plan.
A plan of action is your chance to make an NGO effective,
address any potential negative impacts and make sure your NGO will attract
donors and volunteers.
Make sure you are able to follow through with what you
start. Think hard about your action plan. Hard work is important, but hard work
without a good plan is a waste of time and money.
Step 5: Make a website.
It’s never too early to make a website for your NGO. A good
website helps you to spread the word, attract volunteers, secure funding and
establish a professional appearance. An interactive website can also minimize
your need for meetings and micro managing.
Attention spans on the web are very short. Be clear and
concise.
Be sure to make an online profile for your NGO at
Matador, where you can tap into a network of thousands of potential donors and
volunteers.
Some hosting companies give free hosting to NGO sites. Ask
around.
Step 6: Get in the know.
Local knowledge is indispensable to every NGO. Even if you
grew up in the city where you want to start an NGO, you still need to research
and make contacts. Making solid local contacts and understanding the locals’
worldview is especially important if you want to work in a foreign culture.
Good use of local knowledge can really make an NGO
effective. Without local knowledge, you may do more harm than good.
Step 7: Assess your
NGO’s financial needs.
Money, when it does come, usually requires great amounts of
paperwork and sometimes has strings attached. The quality of the work an NGO
does and the amount of its funding are often inversely related. That is to say,
the NGOs with less money do better work per hour and dollar spent. The crucial
point is to to minimize your NGO’s need for money.
That said, money can be really helpful sometimes. Here’s how
to get it. Filing for (official non
profit) status is a pain and involves costly lawyer fees. No need to waste your
efforts there.
Get an established NGO to accept you under its umbrella. Tax
deductible donations and grants will go to them, care of your NGO. Setting up
this arrangement could be as easy as a 30 minute talk with your local peace
center.
Now you are ready to ask for money from businesses, grant
foundations, and governments. A Paypal donate button is a quick and easy way
to accept donations from visitors to your website.
Step 8: Network,
network, network.
Make friends with people and organizations doing similar
work so that you can learn from their successes and mistakes. Networking also
helps you to know when to team up and when to divide your efforts for maximum
effectiveness. The links below are good places to start networking:
Be realistic about how much time you want to give to your
NGO. Taking on projects beyond your comfortable limits won’t yield much benefit
in the long run.
You are worth more to your NGO as a part time activist for
5-20 years than letting your passionate burn out in two years. Finding balance
between work and personal life is key to success.
Step 10: Re-evaluate
everything.
Take a step back and look at what you have done and where it
is all headed. Take joy in what you have accomplished, but also make sure your
NGO is not becoming self aggrandizing.
How much time, effort and money are being spent on the NGO
itself? This is the biggest problem facing all organizations, non-governmental
or otherwise.
Your own awareness is the best tool to avoid
over-emphasizing the NGO to the detriment of the cause, but don’t hesitate to
ask someone from outside of your NGO for an evaluation.
With constant awareness, you can keep your focus and
resources flowing to your original goals.
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